I release all of my photos (and just about anything I do, actually) under an open source license in the hopes that people will like what I've done and pick it up and use it elsewhere. I got a flickr message today letting me know that WNYC.org was using my picture of the Astoria pool. WNYC is running a story about NYC using pools and large airconditioned spaces as "Cooling Centers" during the heatwave, and decided my photo fit the bill.
I love that they used the photo, and I love that they sent me a note on flickr to let me know they used it. This is a media organization that gets it!