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CBS invests in Second Life Builder

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NEW YORK (Reuters) - CBS Corp. will invest in virtual world content developer Electric Sheep Co., the U.S. television broadcaster said on Monday. hoping to expand its reach beyond the living room.

Electric Sheep develops 3-D properties in virtual worlds like Second Life, an online society that allows players to create characters that exist in a world they help create.

I'm a big fan of Second Life, but I really don't understand all the money that's being thrown at it right now. Seven million to build virtual buildings that only 50 people can hang out in at once? It feels like things are getting frothy in Second Life investment land.
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